The purpose of this project was to design a unique, original brand. This process started with ideation and logo design, and ended with the application of the brand’s identity through posters, products and social media marketing. The unique aesthetic of the posters was designed to match the tones and colours associated with the logo.
The best way to develop individuality and personal identity is by starting with the self. I combined my unique interests to create a brand that expressed this. I built empathy maps and created a visual guide for the target audience. I aimed primarily for young adults who were familiar with media from the 90's and could connect with it.
Ultimately I found a design I was satisfied with after forming several variants of the ideal logo. I chose the most suitable based on feedback. During this stage, I noticed how essential the logo is to forming the brand.
The rest of the identity I wanted to create was formulated around this design and it all needed to resonate. With time, I used photoshop to incorporate design mockups and posters which could potentially support this brand identity. Moving forward, I took note to start with the target audience, logo and finding a theme when developing a brand.
This was my first attempt at creating a brand from conception and I learned all the various components that were needed to bring it to completion. Potentially, this would also involve marketing and advertisements to reach the audience. This project demonstrated the importance of connecting a product with an appealing identity.
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